FOUNDER & CREATIVE DIRECTOR
French-born Patrick Ithier is the brainchild behind ASH. Combining his background in sports fashion with an eye for innovative designs and impeccable craftsmanship, Ithier rose to international acclaim thanks to his world-famous trademark wedge sneakers. Since then he has established ASH as the go-to shoe brand for exceptional, original and comfortable creations.
Ithier has always had an interest in footwear and worked part-time at various shoe manufacturers and his father's shoe store. It wasn’t until his tenure at Charles Jourdan that he realised his true calling in life was designing shoes.
After meeting Italian entrepreneur Leonello Calvani, they both recognised a gap in the market for premium footwear. They created ASH for fashion-fearless men and women in search of tasteful yet practical products. In 2000 their first design was produced.
Following the incredible popularity of its women’s footwear, ASH soon added men’s and kids’ to its offerings and later ventured into handbags and accessories.
In 2015 Ithier entered new territory by launching the brand’s first ready-to-wear collection, ASH Studio Paris. A harmony of opposites inspired by urban environments, the collections combine the brand’s signature edgy glamour and boho spirit with a sense of playfulness.