About Ash

About Us

Founded in 2000, ASH is the brainchild of French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani, two prominent figures in the footwear industry. With Ithier’s eye for design and Calvani’s business acumen, ASH was created. Featuring footwear at its core, ASH combines French flair with Italian-heritage design. Its impeccable craftsmanship and innovative creations have made it a leader and pioneer in the market.

Today, ASH has expanded its portfolio to include other categories such as men’s, ready-to-wear, handbags and accessories. ASH designs, manufactures and markets all product lines through an extensive network of over 600 point-of-sale and 200 brand stores.

Celebrity fans of ASH include Gigi Hadid, Kendall Jenner, Selena Gomez, Madonna, Rihanna, Iggy Azalea, Lady Gaga, Cara Delevingne, Taylor Hill, Ellie Goulding and Victoria Justice, among many others


  • about creative

    French-born Patrick Ithier is the brainchild behind ASH. Combining his background in sports fashion with an eye for innovative designs and impeccable craftsmanship, Ithier rose to international acclaim thanks to his world-famous trademark wedge sneakers. Since then he has established ASH as the go-to shoe brand for exceptional, original and comfortable creations.

    Ithier has always had an interest in footwear and worked part-time at various shoe manufacturers and his father's shoe store. It wasn’t until his tenure at Charles Jourdan that he realised his true calling in life was designing shoes.

    After meeting Italian entrepreneur Leonello Calvani, they both recognised a gap in the market for premium footwear.  They created ASH for fashion-fearless men and women in search of tasteful yet practical products. In 2000 their first design was produced.

    Following the incredible popularity of its women’s footwear, ASH soon added men’s and kids’ to its offerings and later ventured into handbags and accessories.

    In 2015 Ithier entered new territory by launching the brand’s first ready-to-wear collection, ASH Studio Paris. A harmony of opposites inspired by urban environments, the collections combine the brand’s signature edgy glamour and boho spirit with a sense of playfulness.

  • about creative

    Catherine Brickhill is an industry veteran with over 22 years of experience as both a fashion designer and creative consultant.  

    Born and raised in England, Catherine completed her Masters in Fashion at London’s famed Central Saint Martins in 1995. It was during her graduate show that she was spotted by legendary designer Alexander McQueen, who handpicked her as the first designer for his design studio. Over the next five years she worked alongside McQueen, while earning the nickname, “the leather queen”, from the designer himself.

    After a permanent relocation to the style capital of Paris, she worked at French couture houses Givenchy and Montana, and ready-to-wear brand Plein Sud. In 2004, she took a big leap forward and launched her eponymous collection at Paris Fashion Week, to critical and commercial acclaim. 

    Two years later and eager to start a family, Catherine put her own brand on hold. She spent the next 10 years freelancing on various projects in the denim and contemporary spheres for high-profile brands including John Richmond, Barbara Bui and luxury Italian label Haute, where she served as co-creative director.

    Catherine’s debut collection for ASH launched globally in fall/winter 2017.

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