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Fashion is all about self-expression. What you wear isn’t just a matter of taste, but a reflection of who you are.

Trend Report

When the ADDICT first launched a few seasons ago, no one would have predicted that this re-vamped Dad sneaker would become one of the brand’s hottest styles and a favourite with celebrities including Hailey Baldwin, Ariana Grande and Gigi Hadid.

Trend Report

Introducing the ASH Spring/Summer 2019 Global Advertising Campaign

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When the ADDICT sneaker first launched a few years ago it pioneered what would become one of the biggest trends in footwear – the revival of the ugly sneaker. Since then this best-selling style has been re-envisaged in various designs, colours and fabrics, each one more popular than the next.

Trend Report

Baby it’s cold outside! The temperatures may have dropped but that doesn’t mean you can’t look cosy and chic at the same time.

Trend Report

As the saying goes, “you can take the girl out of the country, but you can never take the country out of the girl.”

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Fall is one of the best seasons - the air is crisp and the temperatures are cooler, making it the perfect time to break out a whole new look.

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