Even if you didn’t grow up in the 1980s, you will recognise the Dad sneaker -the cringe-worthy orthopedic-looking running shoe that has now become the hottest trend in the sneaker world.
The ASH girl has always exuded confidence. This season she experiments with a fresh way of dressing that references sportswear with feminine touches for a look that is uniquely hers.
Fashion is all about self-expression. What you wear isn’t just a matter of taste, but a reflection of who you are.
When the ADDICT first launched a few seasons ago, no one would have predicted that this re-vamped Dad sneaker would become one of the brand’s hottest styles and a favourite with celebrities including Hailey Baldwin, Ariana Grande and Gigi Hadid.
Introducing the ASH Spring/Summer 2019 Global Advertising Campaign
When the ADDICT sneaker first launched a few years ago it pioneered what would become one of the biggest trends in footwear – the revival of the ugly sneaker. Since then this best-selling style has been re-envisaged in various designs, colours and fabrics, each one more popular than the next.