Ash x Filip Pagowski 10 Corso Como
ASH celebrated the launch of its highly-anticipated capsule collection, designed by renowned graphic artist Filip Pagowski, with a cocktail event at Milan’s iconic 10 Corso Como during Fashion Week.
The capsule collection, which features special edition sneakers for men and women, are decorated in artwork designed by Pagowski, exclusively for ASH. It was unveiled at an intimate cocktail event, situated at the entrance of the concept store, and attended by a carefully curated group of fashion insiders including creative professionals such as Olivier Zahm, local and international press and fashion influencers. ASH founder and Creative Director Patrick Ithier also joined in the celebrations, alongside special host for the evening, Italian influencer and friend of the house, Chiara Biasi.
Guests enjoyed tunes spun by Italian DJ of-the-moment The Perseverance, and were later treated to a special performance by Mia Moretti and Margot of The Dolls. Guests in attendance who were seen wearing ASH ready-to-wear and ASH Shoes were Chiara Biasi, Mia Moretti and Margot of The Dolls, Anna Penello, Giulia Gaudino, Zoe Cristofoli, Alice de Togni and Alice Perrella. Also in attendance were Alessandro Magni and The Perseverance wearing the ASH x Filip Pagowksi special edition capsule collection.