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Prints are a perennial favourite, but this season ASH experiments with unexpected styles that pay tribute to Americana in all its glory.
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Fashion is all about self-expression. What you wear isn’t just a matter of taste, but a reflection of who you are.

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When the ADDICT first launched a few seasons ago, no one would have predicted that this re-vamped Dad sneaker would become one of the brand’s hottest styles and a favourite with celebrities including Hailey Baldwin, Ariana Grande and Gigi Hadid.

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Introducing the ASH Spring/Summer 2019 Global Advertising Campaign

ASH news

When the ADDICT sneaker first launched a few years ago it pioneered what would become one of the biggest trends in footwear – the revival of the ugly sneaker. Since then this best-selling style has been re-envisaged in various designs, colours and fabrics, each one more popular than the next.

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Baby it’s cold outside! The temperatures may have dropped but that doesn’t mean you can’t look cosy and chic at the same time.

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As the saying goes, “you can take the girl out of the country, but you can never take the country out of the girl.”