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A new ADDICT(ion)

Extreme Sport

Trend Report

A new ADDICT(ion)

When the ADDICT first launched a few seasons ago, no one would have predicted that this re-vamped Dad sneaker would become one of the brand’s hottest styles and a favourite with celebrities including Hailey Baldwin, Ariana Grande and Gigi Hadid.

So what is it about the ADDICT that keeps everyone coming back for more? A homage to streetwear, grunge and punk style codes, it references all the best elements of your favourite sneakers. Its unique design however is all about the future, as seen in details such as high-tech fabric combinations, thick laces and chunky soles.

Performance is also high on the list. Remember those heavy soles from the 1980s? They are a thing of the past thanks to multi-layered rubber soles that are as light as air. Durable mesh looks cool but is also breathable.

For spring/summer 2019, this icon gets a makeover with a host of new colours including feminine pastels such as lilac and chalk pink. For a sportier look, choose versions accented with fluorescent colours such as yellow and orange.

Get ready for a new ADDICT(ion).

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